Yamasa is a premium matcha company rooted in tradition and driven by purpose. Located in a region renowned for producing Japan’s finest green tea, we dedicate ourselves to cultivating ceremonial-grade matcha with unmatched freshness, purity, and authenticity. Our tea farms embrace both the ancient wisdom of traditional Japanese cultivation and the precision of modern agricultural practices to ensure each leaf we produce meets the highest global standards.
At Yamasa, we believe matcha is not merely a drink — it's a lifestyle choice grounded in mindfulness, health, and respect for nature. Our business is founded on the principle that exceptional quality should also be sustainable and transparent. With full traceability from farm to cup and a deep respect for the environment, we create more than a product — we create trust and long-term value in every serving.
Who We Are
Crafted With Care & Purpose
Our mission is to redefine how the world sees matcha — not as a fleeting trend, but as a timeless wellness essential. We are committed to environmentally responsible sourcing, maintaining fair-trade partnerships, and producing in small, meticulously monitored batches to retain both potency and flavor.
We see education as a vital part of our mission — not only providing exceptional matcha, but guiding consumers in understanding its origins, benefits, and cultural value. Yamasa stands as a bridge between tradition and health-forward innovation, giving people across the world a trusted source for clean, powerful, plant-based wellness.
Our Mission
Elevating Everyday Rituals
Our vision is to establish Yamasa as the leading name in authentic matcha globally. We aim to deliver our products to wellness-conscious consumers across Asia, North America, and Europe by building strong digital, retail, and wholesale networks. We will continue to introduce new products that combine functionality with purity — from matcha drinks to beauty and culinary applications.
By keeping our core philosophy centered on quality and transparency, Yamasa seeks to inspire mindful consumption while embracing innovation. We envision a future where our brand not only represents excellence in matcha, but also symbolizes a movement toward intentional living and conscious wellness.
Our Vision
Global Growth with Local Soul
For investors and strategic partners, Yamasa presents an exceptional opportunity within the premium green wellness market. With global demand for clean-label, plant-based products growing exponentially, Yamasa is uniquely positioned to capitalize with a product that blends heritage, quality, and health in a single offering.
We are actively expanding our operations and welcome collaborative investment to scale sustainably. With a foundation rooted in ethical sourcing, vertical integration, and brand storytelling, Yamasa offers long-term brand equity, product diversification potential, and strong international appeal.
